New E-commerce Startup Companies in Pakistan 2024

The e-commerce sector in Pakistan has witnessed exponential growth, driven by increasing internet penetration, a young tech-savvy population, and supportive government policies. In 2024, several new startups have emerged, offering innovative solutions to meet the diverse needs of Pakistani consumers. Among these, BasketOver stands out as a promising platform for buying and selling. Here’s an in-depth look at 20+ new e-commerce startups making waves in Pakistan this year.

1. BasketOver

Overview: BasketOver is an innovative startup that facilitates buying and selling of a wide range of products, from electronics to fashion items. It aims to provide a seamless experience for both buyers and sellers with robust customer service and a user-friendly platform.

Key Features:

  • Comprehensive product categories
  • User-friendly interface
  • Secure payment gateways
  • Efficient delivery system

Why BasketOver: BasketOver’s focus on customer satisfaction and secure transactions makes it a go-to platform for e-commerce enthusiasts in Pakistan.

2. ShopHub

Overview: ShopHub offers a one-stop shop for various consumer goods, focusing on electronics, fashion, and home appliances. Their competitive pricing and frequent sales events attract a large number of users.

Key Features:

  • Extensive product range
  • Regular discounts and promotions
  • Fast delivery options
  • Reliable customer service

Why ShopHub: ShopHub’s extensive product range and attractive pricing make it a popular choice among online shoppers.

3. TechCart

Overview: TechCart specializes in electronics and gadgets, providing customers with the latest technology products at competitive prices. They also offer expert reviews and detailed product descriptions.

Key Features:

  • Latest tech products
  • Expert reviews and guides
  • Competitive Pricing
  • Warranty and support services

Why TechCart: TechCart’s specialization in electronics makes it a preferred platform for tech enthusiasts looking for the latest gadgets.

4. FashionFiesta

Overview: FashionFiesta is a fashion-focused e-commerce platform offering trendy clothing, accessories, and footwear for men, women, and children.

Key Features:

  • Trendy and diverse fashion collections
  • Easy returns and exchanges
  • Fashion tips and styling guides
  • Seasonal sales and discounts

Why FashionFiesta: FashionFiesta’s commitment to staying on top of fashion trends ensures that customers always find the latest styles.

5. HomeNest

Overview: HomeNest focuses on home decor and furnishings, offering a wide array of products to help customers beautify their living spaces.

Key Features:

  • Diverse home decor items
  • Quality assurance
  • Customization options
  • Fast delivery and setup services

Why HomeNest: HomeNest’s focus on quality and variety in home decor makes it a go-to platform for homemakers and interior designers.

6. BookBazar

Overview: BookBazar is an online marketplace dedicated to books, offering everything from academic texts to fiction and non-fiction titles.

Key Features:

  • Extensive book collection
  • Author and genre recommendations
  • Discounts on bestsellers
  • Reader community and reviews

Why BookBazar: Book lovers appreciate BookBazar’s vast collection and community-driven recommendations.

7. GroceryExpress

Overview: GroceryExpress offers an online platform for grocery shopping, ensuring fresh and high-quality products delivered to customers’ doorsteps.

Key Features:

  • Fresh produce and groceries
  • Scheduled deliveries
  • Subscription services for regular items
  • Competitive pricing

Why GroceryExpress: GroceryExpress’s convenience and quality assurance make it a favorite among busy households.

8. BabyJoy

Overview: BabyJoy focuses on products for babies and toddlers, including clothing, toys, and essential care items.

Key Features:

  • Safe and certified baby products
  • Subscription boxes for new parents
  • Expert advice and tips
  • Gift registries for baby showers

Why BabyJoy: Parents trust BabyJoy for its safe and high-quality baby products.

9. PetPal

Overview: PetPal is an online store catering to pet owners, offering pet food, accessories, and health products.

Key Features:

  • Wide range of pet products
  • Expert veterinary advice
  • Subscription services for pet food
  • Fast and reliable delivery

Why PetPal: PetPal’s comprehensive range of pet products and expert advice make it a trusted platform for pet owners.

10. EcoStore

Overview: EcoStore focuses on environmentally friendly products, promoting sustainable living through eco-friendly alternatives.

Key Features:

  • Eco-friendly and sustainable products
  • Educational resources on sustainability
  • Community initiatives and events
  • Discounts for eco-conscious customers

Why EcoStore: EcoStore’s commitment to sustainability attracts eco-conscious consumers looking for green alternatives.

11. BeautyBliss

Overview: BeautyBliss offers a wide range of beauty and skincare products, including international and local brands.

Key Features:

  • Diverse beauty product range
  • Skincare tips and tutorials
  • Regular discounts and offers
  • Subscription boxes for beauty enthusiasts

Why BeautyBliss: BeautyBliss’s variety and expert skincare tips make it a favorite among beauty enthusiasts.

12. HealthMart

Overview: HealthMart is an online pharmacy providing prescription medications, over-the-counter drugs, and health supplements.

Key Features:

  • Wide range of health products
  • Licensed pharmacists available for consultation
  • Safe and discreet delivery
  • Regular health tips and advice

Why HealthMart: HealthMart’s reliable service and licensed consultations ensure safe and convenient access to medications.

13. AutoPartsHub

Overview: AutoPartsHub specializes in automotive parts and accessories, catering to car enthusiasts and mechanics.

Key Features:

  • Extensive range of automotive parts
  • Detailed product descriptions and reviews
  • Fast delivery options
  • Expert advice and tutorials

Why AutoPartsHub: AutoPartsHub’s specialization in automotive parts and expert advice make it a trusted resource for car owners.

14. SportsGearPro

Overview: SportsGearPro offers a wide array of sports equipment and apparel, catering to athletes and fitness enthusiasts.

Key Features:

  • High-quality sports gear and apparel
  • Product reviews and ratings
  • Customization options for team uniforms
  • Seasonal sales and promotions

Why SportsGearPro: SportsGearPro’s focus on quality and variety makes it a go-to platform for athletes.

15. TechyTools

Overview: TechyTools provides a platform for buying various tools and hardware for DIY projects and professional use.

Key Features:

  • Comprehensive range of tools and hardware
  • Expert guides and how-to articles
  • Competitive pricing
  • Reliable delivery services

Why TechyTools: TechyTools’ extensive range and expert guides make it a valuable resource for DIY enthusiasts and professionals.

16. JewelryGems

Overview: JewelryGems offers a wide range of jewelry, from everyday wear to special occasion pieces, including both traditional and contemporary designs.

Key Features:

  • Diverse jewelry collections
  • Customization options
  • Secure payment methods
  • Fast and insured delivery

Why JewelryGems: JewelryGems’ variety and customization options attract customers looking for unique jewelry pieces.

17. FurnitureFlex

Overview: FurnitureFlex provides a platform for buying modern and stylish furniture for homes and offices.

Key Features:

  • Wide range of furniture options
  • Customization and assembly services
  • Regular discounts and promotions
  • Quality assurance and warranties

Why FurnitureFlex: FurnitureFlex’s stylish designs and customization options make it a popular choice for home and office furniture.

18. OutdoorAdventure

Overview: OutdoorAdventure specializes in outdoor gear and equipment, catering to adventure enthusiasts and travelers.

Key Features:

  • High-quality outdoor gear
  • Expert reviews and adventure guides
  • Seasonal discounts
  • Reliable and fast delivery

Why OutdoorAdventure: OutdoorAdventure’s focus on quality and expert advice makes it a trusted platform for adventure seekers.

19. GreenGrocer

Overview: GreenGrocer focuses on organic and locally sourced food products, promoting healthy eating habits.

Key Features:

  • Organic and locally sourced products
  • Subscription services for regular deliveries
  • Health and wellness tips
  • Eco-friendly packaging

Why GreenGrocer: GreenGrocer’s commitment to organic and healthy products attracts health-conscious consumers.

20. GiftGlitz

Overview: GiftGlitz offers a wide range of gifts for all occasions, including personalized options and gift wrapping services.

Key Features:

  • Diverse gift options
  • Personalization and customization
  • Special occasion discounts
  • Fast and reliable delivery

Why GiftGlitz: GiftGlitz’s variety and personalization options make it a favorite for those looking to find the perfect gift.

21. TravelEase

Overview: TravelEase provides a platform for booking travel packages, flights, and accommodations, catering to both local and international travel.

Key Features:

  • Comprehensive travel packages
  • User reviews and ratings
  • Seasonal promotions and discounts
  • 24/7 customer support

Why TravelEase: TravelEase’s extensive travel options and customer support make it a trusted platform for travelers.

22. ArtisanCrafts

Overview: ArtisanCrafts focuses on handmade and artisanal products, supporting local craftsmen and artists.

Key Features:

  • Unique handmade products
  • Support for local artisans
  • Customization options
  • Fair pricing

Why ArtisanCrafts: ArtisanCrafts’ unique handmade items and support for local artisans attract customers looking for one-of-a-kind pieces.


The e-commerce landscape in Pakistan continues to evolve with new startups bringing innovative solutions to meet diverse consumer needs. Companies like BasketOver, ShopHub, TechCart, and others are leading the charge in 2024, providing users with reliable, efficient, and customer-centric online shopping experiences. Whether you’re looking for the latest gadgets, trendy fashion, or organic groceries, these startups offer a range of products and services to cater to every need.

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